Ben joined us in February 2026. He began his career as a documentary filmmaker and director on BAFTA-winning shows, developing a strong instinct for telling powerful stories and leading ambitious creative projects. He later brought those skills into creative agency work and campaigning roles. While directing food travelogues and programmes such as The Great British Bake Off, he became fascinated by how storytelling shapes the way people think and feel about food. He now draws on that experience to lead campaigns for a future where healthy, sustainable food is affordable and accessible to everyone.