Webinar: Unlocking the commercial case for beans

Consumer demand for beans has never been stronger and protein and fibre are among grocery's fastest growing areas as shoppers continue to prioritise health, value and convenience.

Yet retail activation has not kept pace and beans remain underrepresented across many high footfall categories and shopping occasions, leaving substantial commercial growth untapped.

Our webinar with IGD explored how businesses can respond. Drawing on examples from across the industry, a panel of experts discussed how they are approaching product innovation, premiumisation, merchandising, marketing and category development, and what others can learn from their experience.

Speakers include:  

• Chair: Mike Barry, Co-Founder, Planeatry Alliance
   
• Sarah Bradbury, CEO, IGD
   
• Matthew McAuliffe, Brand, Futures and Quality Innovation Director, The Compleat Food Group
   
• Grace Ricotti, Head of Health, Nutrition and Sustainable Diets, Marks & Spencer
   
• Chloe MacKean, Food Business Transformation, The Food Foundation

Watch a recording of the webinar below 👇