Webinar: Unlocking the commercial case for beans

Consumer demand for beans has never been stronger and protein and fibre are among grocery's fastest growing areas as shoppers continue to prioritise health, value and convenience.

Yet retail activation has not kept pace and beans remain underrepresented across many high footfall categories and shopping occasions, leaving substantial commercial growth untapped.

Join our webianr with IGD, which will explore how businesses can respond. Drawing on examples from across the industry, a panel of experts will discuss how they are approaching product innovation, premiumisation, merchandising, marketing and category development, and what others can learn from their experience.

Speakers include: 

• Sarah Bradbury, IGD
• Matthew McAuliffe, The Compleat Food Group
• Grace Ricotti, M&S
• Chloe MacKean, The Food Foundation