We pledge to increase the amount of products that contain a ‘one of your five-a-day’ message by at least 30, as well as including a ‘one of your five-a-day’ promise into new product development briefs for soups, sandwiches, salads and ready meals.
We also pledge to promote the benefits of vegetables through our digital channels by: ensuring vegetables are either on the homepage or fresh produce landing pages; promising to always include at least two portions of vegetables in our ‘main meals’ recipes site plus provide positive messages about vegetables within our recipes.
In our main stores, vegetables will always be positioned in higher footfall areas plus we will always include a vegetable option when we have a fresh inspirational plinth plus ensure at least one vegetable is listed on produce promotional space.
We also pledge to communicate to stores that Healthy Start vouchers can be spent on vegetables plus include vegetable-based recipes when we’re sharing information with media. Read full pledge