Supermarkets remain the top performing sector overall in setting sales-based targets on our three key metrics and reporting on them.

Lidl GB has made the most progress within the sector by setting a target to increase the proportion of plant-based protein sales within their total protein volume sales, making them the first UK food business to both disclose and set a target for their protein split. Additionally, Lidl GB is the first business to disclose and set targets for all three of our key metrics, establishing them as clear leaders among the companies assessed in Plating Up Progress.

Over the last year Aldi has introduced a sales-based target and is disclosing data on veg portions in their own-brand products, while M&S has now started reporting on sales of fruit and veg.

I am looking for...

Close