Regenerative Agriculture, greenwashing and food system power dynamics

With the wide-ranging potential benefits that Regenerative Agriculture is associated with, it could offer an exciting opportunity for businesses and farmers alike to invest in. 

However, as it has increased in popularity, so too have the concerns raised that existing power imbalances between food system actors will lead to larger corporations co-opting the definition for their own interests.

This briefing explores these risks, setting out some of the different ways in which greenwash, and other types of ‘washes’ are a concern in relation to Regen Ag and within the context of existing food system power dynamics.