Kids Food Guarantee: How well have supermarkets supported families during the cost of living crisis?

Food prices are still 25% higher than they were two years ago and the cost of living crisis is impacting on dietary quality, especially for lower income families with just under half of households experiencing food insecurity reportedly buying less fruit and vegetables, dairy and oily fish.

As a response to the crisis, The Food Foundation launched the Kids Food Guarantee - a set of actions which we think retailers (and manufacturers) should have in place as a minimum to support low income families to access and afford healthy staples.

This briefing summarises our findings, looking at retailer progress and performance against the following areas: multibuys and price promotion deals, fruit and vegetables, staple carbohydrates, first infant formula, children’s lunchboxes, yogurt and cereals, and the Healthy Start scheme.