All Sectors

This year’s analysis shows very clearly that mandatory reporting of sales portfolios is needed to level the playing field and raise standards across the board, given that the OOH sector is now significantly behind other food sectors in moving to disclose data transparently and set targets for change.

1. Nine (28%) businesses have a sales-based target and disclose data for sales of healthy foods vs. less healthy (HFSS) foods, of which eight have a SMART target and one reports sales based on revenue rather than volume (best practice).
2. Just four (11%) businesses (all of which are retailers) have a sales-based target and disclose data for fruit and veg
3. Only one business (Lidl UK) has a sales-based target and discloses data for both animal and plant protein sales

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