Social media strategies

Canva is a free, user-friendly online platform perfect for creating social media graphics, portfolios, presentations, newsletters, posters, brochures, menus, and more! It’s accessible on both desktop and mobile devices and offers a wide range of dynamic imagery and templates. 
 
For those new to design, Canva has a Design School: Design School - Learn Design with Canva where you can learn how to use it. Start with the beginner course called Canva for Beginners - Design School. Once you're comfortable, you can explore more tutorials on the Canva website: Tutorials (canva.com).  
 
Here are some tutorials to help you get started: 

• Getting started with Canva – Design School gives you an overview of where to start in Canva.  

• Presenting with Canva – Design School shows you how to make presentations.  

• Designing with Canva – Design School give you tips to improve your design skills. 

CapCut is a free, user-friendly video editing app perfect for both beginners and professionals. With CapCut, you can easily create and edit high-quality videos using a variety of tools and effects. It’s ideal for making social media content, promotional videos, tutorials, and more! CapCut is available on both desktop and mobile devices, ensuring you can edit your videos anytime, anywhere. 

For those new to video editing, CapCut offers a resource page: Tips, tricks and tutorials about editing video online (capcut.com) where you can learn more tips and tricks about video editing, image editing, social media video making and so on. 

Here are some tutorials to help you get started: 

• YouTube Video Editor for Free & No Watermark (capcut.com) 

• Free Instagram Video Editor to Create Instagram Story (capcut.com) 

• Free TikTok Video Editor & Maker (capcut.com) 

TweetDeck is a powerful, free tool designed for managing multiple X accounts and streams from one convenient dashboard. It allows you to schedule tweets, monitor conversations, and track hashtags in real-time. You can organise your X experience by creating custom columns for various topics, user lists, or searches, helping you stay engaged and informed. It's available on both desktop and mobile devices, making it easy to manage your X account.  
 
For those new to TweetDeck, check out their guide: TweetDeck Help for tips on setting up and optimising your dashboard. 

Here are some recommended features for you: 

• Organise Your Timeline: Create columns to track specific hashtags, lists, or searches. 

• Schedule Tweets: Plan and schedule your tweets in advance to maintain consistent engagement. 

• Monitor Conversations: Stay on top of discussions and mentions relevant to your interests or campaigns. 

Alt text, or alternative text, is a brief description of an image that makes your content accessible to everyone, including those using screen readers. It conveys the essence of the image to visually impaired users, helping them understand visual content through text. 
 
For Social Media: 

• X: After uploading an image, click on it to access the "Add description" option where you can enter your alt text. 

• Facebook: Add your image to a post, click on it, and then select "Edit Alt Text" from the options. 

• Instagram: Instagram doesn’t currently allow for custom alt text during upload, but it provides automatic image descriptions which you can edit. 

By including alt text, you make your content more accessible to people with visual impairments and improve overall web usability.  

Headliner is a free online tool designed for creating engaging video content from audio files. It allows users to turn podcasts, interviews, and other audio recordings into visually appealing videos with text, images, and animations.  
 
What You Can Do with Headliner: 

• Create Videos from Audio: Turn your audio recordings into videos with text and images. 

• Use Templates: Choose from various templates to add captions, photos, and animations. 

• Easy Editing: Edit and trim audio, add waveforms, and customise designs to fit your branding. 

• Social Media Integration: Share directly to social media platforms from within the app.  

Headliner is particularly useful for creating promotional content for social media, enhancing audio content with visuals, and engaging audiences with visually dynamic posts. 

If you are linking to an article or website, use a free link shortening website like https://bitly.com/ or  https://tinyurl.com/ to make it look simpler and give you more space to write stuff. This is helpful if there are limited captions on certain platforms.