Calling all food businesses

Join the bean revolution - and help get the nation eating more beans

Become a Keen Bean Pledger

Keen Bean Pledgers are for food businesses who really put their money where their mouth is. To be a pledger you must make a sales-based commitment to getting more beans on the menu or in the aisles.

Once you've made your pledge, we’ll track business progress and highlighting leadership of bean innovation in our annual State of the Nation’s Food Industry report.

We would also want to understand what you’re doing to reach your target, and share lessons learnt and best practice with the wider Keen Bean business community, or more widely.

In return we will give you a massive slap on the back, because you’ve gone where only the bravest food businesses have dared to go.

Show your support by promoting the benefits of beans

Not yet ready to make a sales-based commitment but still want a piece of the action?

Then become a Bean Promoter. You'll be showing you support our campaign’s mission to get the nation eating more beans, and you are committed to making beans more available and appealing.

How you go about doing that will depend on what kind of food business you are; It could be about ensuring beans are taken into consideration when planning NPD, or working with any of your own influencers to get more beany recipes out on social media. It’s up to you but if you’re stuck for ideas have a look at the tables in our Commitment Framework.

Get in touch if you want to make a pledge, or just find out more about how your food businesses can support: chloe.mackean@foodfoundation.org.uk

Project Overview

Beans Commitment Framework

Beans Campaign for Retailers

Beans Campaign for Food Service