What research shows

Reviewing the evidence: what can retailers do to increase sales of fruit and veg?

Peas Please

What we did

We summarised insights from individual studies in the academic and grey literature. We excluded any studies looking at hypothetical consumer behaviour, limiting our search to studies carried out in retail settings. The body of recent evidence for the UK is small, and so where relevant, we have also included findings from other high income countries with similar demographics.

Why 

Just 33% of adults and 12% of 11-18-year-olds in the UK are currently getting their 5-a-day. Yet 66% of people are thinking about, or already changing their diets to be more sustainable and healthier, and they want help from industry to do this.

I am looking for...

Close