Nourishing the Nation: Advertising and Promotions

Urgent action is needed to break the junk food cycle, as overconsumption of junk food adversely affects health, strains the NHS, reduces economic productivity, and excludes people from the workforce.

Despite acknowledging the impact of advertising and multibuy offers on dietary patterns, especially in children, the government has delayed implementing restrictions on unhealthy food advertisements on TV and online, and volume promotion restrictions on less healthy food until October 2025.

Outdoor advertising of junk food remains a loophole in current regulations, highlighting the need for comprehensive and timely policy actions, as highlighted in this briefing.