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Kids Food Guarantee: The affordability and accessibility of fruit and veg

There is universal consensus that fruit and veg is the cornerstone of a healthier and more planet friendly diet.

In the UK it's recommended everyone eats at least five portions of fruit and veg a day (400g), yet consumption is where the widest dietary inequalities are found between high and low income households.

This report, published as part of our Kids Food Guarantee project, assesses the price and nutritional profile of 70 of the lowest priced fruit and veg in seven main retailers.

Our findings show that low income customers may still struggle to afford enough fruit and veg and the very lowest priced products often contain added salt and/or sugar so we've come up with six key recommendations we think supermarkets should adopt to help tackle rising levels of food insecurity.

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