Pod Bites: Baby formula marketing

Families face a range of barriers to feeding their infants, whether they breastfeed or formula feed.

This week we heard more details about an investigation into formula prices being carried out by the Competition Markets Authority, and recently The Food Foundation published its own research about formula pricing and barriers to breastfeeding.

One such barrier relates to the marketing of formula, so on this week's Pod Bites, Vicky Sibson, Director at First Steps Nutrition Trust, tells us more about this and how it can influence feeding decisions.

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