Fruit and Vegetable Alliance Launch

The Fruit and Vegetable Alliance launched on the 9th July 2018 to mark the beginning of a coordinated drive to boost production and consumption of fruit and vegetables in the UK in order to improve public health.


The alliance brings together representatives from across the sector to develop a vision for edible horticulture that reflects the health needs of the population and is supported by the Government. Small and large producers, producer organisations, trade associations and health/food charities have joined forces to make the collective case for supporting fruit and vegetable production and consumption. The diverse range of organisations involved will make the Alliance the go-to source for input and advice on edible horticulture for the Government and other actors in the industry and public health community.


The Alliance was launched in Parliament with the support of Helen Whately MP and the APPG for Fruit and Vegetable Growers. Members will form a new Edible Horticulture Roundtable that is being launched with the support of the Department for Environment, Food & Rural Affairs (DEFRA). The Roundtable will provide DEFRA with regular advice on edible horticulture and will convene for the first time in the autumn.


The full who, what, why and how of the Fruit & Vegetable Alliance is available here, along with a press release announcing the Alliance’s launch and an infographic illustrating the opportunities to support fruit and vegetable production and consumption in the UK.


Sign up to become a member of the Fruit & Vegetable Alliance here.