Actions for Pledgers

Peas Please

The Peas Please commitments framework includes two commitments for retailers.  One focuses on increasing vegetables in composite foods including ready meals. The other refers to point of sale strategies to drive up sales. This commitment is as follows:

Retailers commit to re-evaluate the way they sell vegetables, adopting new measures to drive increased consumption while maintaining their existing commitments to reduce waste

To support retailers in implementing new measures a menu of potential actions was developed through a series of workshops involving large and small retailers, civil society groups. civil servants and academics.  We consulted retailers extensively during the finalisation of the menu.

Overall, we recommend developing actions which focus on 3 main objectives: making fruit and vegetables more CONVENIENT, ATTRACTIVE and NORMAL to purchase. Actions can be grouped according to these objectives and according to whether they are focused on in-store/online SIGNAGE, STRUCTURE or SERVICE.

Menu of actions for retailers

Convenient 

Attractive

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