About Peas Please

This is a ground-breaking new initiative focused specifically on veg.  Our consumption levels are declining.  Peas Please aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors and government departments with a common goal of making it easier for everyone to eat veg.

Our diets are leading to high levels obesity, type 2 diabetes and other diet-related disease and we need to eat more veg.  The project will explore the levers along the supply chain which have the potential to increase vegetable consumption in a sustainable manner.  Peas Please recognises that, to date, education programmes have not had the desired impact.  So this project will focus on the wealth of opportunities there are, in the supply chain, for improving vegetable intake…. Read More

There are 5 peas in our Peas Please Pod:

  • Pleasure – making our veg delicious whenever we eat it and connecting us to where our veg comes from
  • Producers –growing veg sustainably at all different scales
  • Prices that work for producers and consumers
  • Products – new ways of getting veg into what we buy and eat every day
  • Placement – more prominence in shops and on menus, more places to buy it in towns and cities

peas-please-oco-pod-2-shadow-web

The Objective

To secure commitments from industry and government to improve the availability, acceptability (including convenience), affordability, and quality of the vegetable offer in shops, schools, fast food restaurants and beyond, and in turn stimulate increased vegetable  consumption among the UK public, particularly children and those on a low income.    These commitments will be made at summits in London (June 7 hosted by the London Produce Show), Wales (July) and Scotland (June 22).

To read more about the project, click HERE to view the full concept note.

The project partners involved in this initiative are:

 

The Food Foundation is an independent organisation that tackles the growing challenges facing the UK’s food system through the interests of the UK public. We provide clear analysis of the problems caused by the food system and develop and articulate evidence-based food policy and practice that supports people to make choices that improve their health.

Nourish Scotland is a Civil Society Organisation campaigning on food justice issues at a local, national, and international level. We believe that tasty and nutritious food should be accessible to all, and should treat workers and the environment fairly.

WWF is he world’s leading conservation organization. Food is just one of the areas WWF support; they work to secure a living planet that will sustain a more affluent population. From refining production and distribution to combating waste and environmental impacts, we want to improve how the world grows, transports and consumes food.

Food Cardiff was set up in recognition that the food we eat has an impact on our health, our communities, businesses, individual farmers, and the environment

Food should be good for people, good for the place we live, and good for our planet as well as being affordable and tasty. Good food creates strong, healthy communities. The way it’s produced respects people, animals and the natural environment and the way it’s sold supports the local economy.

An overview of Peas Please past, present and future

We held 8 workstreams and engaged with organisations from sectors across the veg supply chain

Read more about each of the workstreams below:

Veg in Everything
Veg on Show
Veg on the Go
Veg Direct
Urban Veg
Outlook for Veg
Clever with Veg
Veg Everywhere

We have worked with over 150 people from more than 80 different organisations