Karin Bemelmans is the coordinator of the National Fruit and Vegetable Action Plan
The Action Plan is a partnership between government, the fresh produce sector, the retail sector an other parties, social organizations, with a common objective: to contribute to a rise in the consumption of fruit an vegetables for a healthier an sustainable society.
The goal of the Action Plan is to stimulate the consumption of fruit and vegetables. It started in 2017 and will run until the end of 2020.
Choose Colour is an initiative of the Dutch National Action Plan. Choose Colour is the main fruit and vegetable campaign in the Netherlands, which helps you make your life, but above all your plate, more colourful and healthier with a variety of fruit and vegetables. Choose Colour and enjoy the rich and colourful variety of fruit and vegetables.
Karin Bemelmans is a nutritionist with a lot of experience in the food industry and communications on healthy nutrition. She has worked for the Netherlands Nutrition Centre for more than 10 years, as well as for the Ministry of Health in the Netherlands.
Important partner of the Action plan is the Fresh Produce Centre, the centre of expertise in the Netherlands for fruits and vegetables with a global outreach. The Fresh Produce Centre supports their 300 member organisations in all kinds of activities.