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Veg Power was created as a result of the Peas Please campaign a collaboration between the Food FoundationNourish Scotland, Food Sense Wales and the WWF to make it easier for people to choose veg. 80% of our kids simply don’t eat enough vegetables and over half of parents say they have stopped trying.

We face a national crisis in childhood obesity coupled with malnourishment which threatens the long-term health and wellbeing of our children, our NHS, our environment and UK farming. We use advertising and communications to inspire kids from early years through primary school and into their teens to veggie loving habits they will keep for life and in turn share with their children. Visit the Veg

Power site here.