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Herb sales soar

Waitrose has reported a surge in the popularity of fresh herbs. The supermarket says both pre-cut and potted options have seen an uplift, with sales up 16% year on year perhaps as a result of consumers cooking and preparing more meals from home during the Covid crisis.  Potted coriander saw the most significant growth, with a sales increase of 52% compared to last year. Over the last three months cut herbs have also seen an increase, up 11% against the same period last year. Basil saw the largest growth, with sales up 40%, followed by coriander up 35%. On Waitrose.com, searches for ‘fresh herbs’ over the last three months were up 162% compared to last year and ‘potted fresh herbs’ up 175%.   

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