An apple a day

It’s the UK apple season and British Apples and Pears have joined forces with Raymond Blanc to help promote British Apples. Ali Capper, at FPJ Live, stated that we each eat about half an apple a day and the UK and British Apples and Pears have set an ambition to increase this to ‘an apple a day’. This was seen as particularly important in the drive to improve the health of the nation in the shadow of COVID-19. Capper noted that British apples currently make up around 40% of total sales in the UK but that there was no reason that this should not be higher and that the ambition was to increase this to 60% by 2030. 9 million apple trees have been planted in the UK in the last decade.  

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