Seasonal veg push launched
A nationwide appeal has been launched by Veg Power to get the UK eating more seasonal vegetables and supporting food producers.
The #SeasonalVeg campaign is supported, among others, by chef Hugh Fearnley-Whittingstall, SORTEDfood, children’s food author Amanda Grant, and Defra. It aims to swing people’s choice towards the veg coming into season, support frontline food workers bringing crops to consumers’ tables, and reduce the risk of food waste during the Covid-19 pandemic.
Veg Power stresses that buying seasonal vegetables means people across the UK can support local farmers and the national food supply chain, support a healthy diet and help boost immunity, and enjoy the great taste of seasonal vegetables, which are often cheaper.
Each week a different vegetable will be promoted, starting with asparagus on June 1st and followed by cucumber, mushrooms, leafy salads, courgette, spinach, tomatoes, radish, and finally beetroot on July 27th.