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Supermarket promotions pick up but still not at pre-Covid levels

Data from The Grocer shows that supermarket promotions and multi-buy offers almost halved between March and early April.  Promotions have since increased as concerns around availability have eased, but remain lower than pre-lockdown numbers (35% lower at Tesco, 28% at Ocado, 23% at Asda, 14% at Sainsbury’s and 12% at Morrisons). Assosia, who provided the data for The Grocer, expects promotions to return to normal over time assuming that supply issues continue to improve.

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