VEG FEST: a week long e-conference celebrating all things Veg!

VEG FEST 2020 

We would love for you to join us, as we celebrate and explore all things veg in our week-long VEG FEST e-conference between 12-16 October 2020. 

We – Peas PleaseVeg Power, and Veg Cities – are bringing together our community of cities, organisations, and individuals to discuss what place vegetables have in food policy, our diets, and the post-Covid-19 food environment. We’ll be awarding the first ever Peas Please prizes, hearing about the results of 2020’s Eat Them To Defeat Them campaign, and discussing the future as part of our collective movement to help the UK eat more veg. With a programme of bitesize webinars planned for the week we hope there’ll be something for everyone so do register for the sessions in the Zoom links below.


Welcome to Veg Fest! The big picture view: how do we become a Veg Nation in the time of Covid-19?  

Monday 12 October, 9.30-11am   

Our keynote speaker and panel of policy experts will explore how Covid-19 has impacted on food system issues, and discuss how can local and national food policies can help to drive up both  production and consumption of veg.

Host: Sheila Dillon, BBC Radio 4 Food Programme Presenter 


  • Keynote address: Tim Benton, Director – Energy, Environment and Resources Programme, Chatham House  
  • Professor Guy Poppy, Southampton University and Director UKRI 
  • Neil Parish MP, Chair EFRA Committee (tbc)
  • Dr Tamsin Cooper, National Food Strategy 

Click here for more information and to register for the webinar


Celebrating all things Veg  

Monday 12 October, 3.00-4.00pm 

We would love you to join us as we celebrate all things vegtastic with our first ever ceremony awarding “Peas Please and Veg Power Prizes”  

We are delighted that this will be hosted and presented virtually by Melissa Hemsley, food writer, cook & champion of sustainable, nourishing food.  

Click here for more information and to register for the webinar 


Smashing the vegetable ceiling; can getting more portions on the plate improve profitability and business performance?  

Tuesday 13 October, 9.30-11am   

Join us as Peas Please proudly announce how many extra portions of veg our pledgers served and sold during 2019-20, followed by a panel of speakers on the challenges and opportunities for veg friendly businesses following Covid-19.  

  •  Ali Capper, NFU 
  • Hannah Baugh, Interserve 
  • Stephanie Hockings and Jess Mehmet-Ali, Bird’s Eye 

Click here for more information and to register for the webinar 


Changing behaviour and behaviour change; how should organisations  engage with their customers on sustainable and healthy diets

 Tuesday 13 October, 11.30 – 12.30   

What does the increased focus on health and corporate responsibility post Covid mean for businesses? What is the balance between consumer demand and businesses creating demand? And what are the future growth areas for veg?  

Host: Rebecca Tobi, Peas Please Project Manager.


  • Toby Park, The Behavioural Insights Team  
  • Hannah Pearse, IGD   

This event is exclusive for Peas Please pledgers and invitation only.


Veg Power presents Eat Them to Defeat Them 2020 – the aftermath 

Wednesday 14 October, 9.30-11AM 

It was bigger, it was bolder, but was it better? Find out how Eat Them to Defeat Them performed this year. Was our first schools’ programme well received? Did the kids defeat the veg? We’ll share the research, as well as some of the fun and thrills of the campaign and ask you how we can do better next time! 

  • Dan Parker, Chief Executive of Veg Power 
  • Amanda Whatley, Business Development Manager, HC3S 

 Warning: contains graphic scenes of children eating vegetables 

Click here for more information and to register for the webinar 


How we can work together locally to encourage communities to take action on veg?  

Friday 16 October, 9.30-11AM  

Six months on from the start of lockdown in the UK, how have communities responded to the new challenges and opportunities for getting us all eating more veg?  

Hear how food initiatives in Cardiff, Edinburgh, Brighton and Oxford reacted to lockdown with new activities from vegetable growing projects to virtual vegetables! 

Meet the brand new local champions for veg, our Vegetable Advocates as they reflect on their experiences of accessing veg during lockdown.  

Hosts: Katie Palmer, Food Sense Wales and Dr Amber Wheeler, Peoples Engagement Manager, Food Foundation 


  • Brenda Black – CEO, Edinburgh Community Food 
  • Pearl Costello – Cardiff Sustainable Food City Co-ordinator, Food Cardiff 
  • Vic Borill – Brighton and Hove Food Partnership Director 
  • Bart Ashton – Good Food Oxford  
  • Peas Please Veg Advocates 

Click here for more information and to register for the webinar 


Veg Fest Cookalong Lunch for World Food Day with Sustainable Kitchen   

Friday 16 October, 12.30-1.30pm

Cookalong at home (or just enjoy watching) with Sustainable Kitchen’s founder and chef, Julie Cleijne in her kitchen studio with a Veg Fest inspired lunchtime dish! Menu and ingredients to follow… 

Click here for more information and to register for the webinar