The tinned food renaissance continues apace
Figures from Kantar reveal that overall sales of canned food soared by 72.6%, to £313.2m, in March 2020 compared with the same time last year. Although the initial increase in sales was likely due to citizens stocking up on long-life supplies in the immediate run-up to lockdown, a number of brands are hoping to persuade consumers to continue to buy tinned goods. The ‘Love Canned Food Festival’ is due to take place on Instagram over four days this week, and will be the UK’s first festival devoted solely to canned food. Virtual visitors will be urged to help families struggling with food insecurity by making a donation to its charity partner, FareShare.
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