New report, ‘Signalling virtue, promoting harm’ highlights how corporations globally responded to Covid-19

A new report released today by the Non-communicable disease alliance (NCD Alliance), has brought together hundreds of examples from around the world of how commodity industries, led by Big Alcohol, Big Food, and Big Soda, have leveraged the COVID-19 pandemic increase sales of their products. The report points out the inherent irony in this and details the marketing strategies and tactics used by these companies:

“Since the early days of the pandemic, we have observed two trends: the growing epidemiological evidence that people living with NCDs are suffering worse outcomes from COVID-19, and that many producers of unhealthy commodities have rapidly adapted their strategies in an attempt to capitalise on the pandemic and lockdowns,” said Lucy Westerman, Policy and Campaigns Manager with the NCD Alliance and a co-author of the report . 

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