Frozen food continues to outperform fresh and chilled foods
The latest statistics released by Kantar and the British Frozen Food Federation show that sales of frozen food continue to rise following Covid-19. In the three months following June 8th, sales of frozen food increased by 13.6% with volume up by 9.9%. Frozen food continues to outperform the grocery market (and fresh and chilled categories) as a whole in both value and volume, with the category adding £617 million in sales value in the 52 week period ending September 6th 2020. The figures show that six categories of frozen food have seen double digit growth, including frozen vegetables, fish, and pizza.
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