Consumers switch to plant-based options in the face of meat and dairy shortages
Data from Kantar looking at the three months spanning February to April this year have found that sales of plant-based alternatives have surged. Sales of meat alternatives are up 25.3% year on year, with milk alternatives up 28.3%. A recent survey by the Vegan Society found that 21.5% said they had cut down meat consumption during lockdown, with 15% saying they had cut down on dairy and eggs. 41% of those who had reduced their meat and dairy intakes said this was due to availability problems, with 43% citing environmental, ethical and health reasons.
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