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Demand-side incentives to fruit and veg consumption.

What are the best uses of public funds to help people to eat more fruit and veg?

On November 24th (15:00 – 17:00) the Food Foundation and London Food Board is convening a roundtable focussing on demand side incentives to fruit and vegetable consumption.  Through the session, we will explore how direct public subsidies, social prescriptions, public planning funds and other policy levers could best be used to increase fruit and vegetable consumption in the UK.  Businesses’ experience of voucher schemes and free fruit and veg programmes will also be explored.

While the UK operates the Healthy Start voucher scheme, we currently make limited use of these policy options.  We are therefore extremely lucky to be joined by Gus Schumacher, Executive Vice President and Co-founder of Wholesome Wave:  a US organisation which works to increase the value of food stamps and other nutrition benefits when spent on fruit and vegetables.  Gus’ visit provides us with an opportunity to discover what works stateside, and what positive changes could be made throughout the UK.

A mix of national and local policy makers, health professionals, businesses, academics and civil society groups have been invited to attend this interactive session, which will identify practical opportunities to expand existing initiatives or develop new schemes in the UK.  Please note: attendance is by invitation only.  Please contact robin.hinks@foodfoundation.org.uk to request an invite, or invite others to the seminar.

This session is being run in parallel to the Food Foundation, WWF and Nourish Scotland’s ‘Peas Please’ project: which is looking at supply side barriers to vegetable consumption in the UK.  The outcomes of this session will inform the content of a multi-stakeholder ‘veg summit’ to be held on June 7th, 2017.

Further information

Objective: To agree 1-2 priority actions for new commitments to incentivise fruit and veg consumption which can refined and advocated for in the run up to the Veg Summit in June 2017.

Chairs: Teresa Wickham (CGMA Board) and Rosie Boycott (London Food Board Chair)

Agenda

1. Presentation from Gus Schumacher, Wholesome Wave on US experience
2. Roundtable discussion on initiatives already ongoing in the UK (scale, challenges and evidence of impact) including:
a) Healthy Start and School Fruit and Veg Programme
b) Social prescriptions
c) Using planning funds (section 106)
d) Making investment in school food go the extra mile
e) Business experience of vouchers and free fruit and veg

 

3. Interactive discussion on where there are opportunities to expand existing initiatives or develop new initiatives leading to agreement on 1-2 priority actions which can be taken forward – This session is being run in parallel to the Food Foundation, WWF and Nourish Scotland’s ‘Peas Please’ project: which is looking at supply side barriers to vegetable consumption in the UK.  The outcomes of this session will inform the content of a multi-stakeholder ‘veg summit’ to be held on June 7th, 2017.

Here you will find Gus Schumacher’s presentation and notes from the workshop.